ROYAL BANK OF SCOTLAND

The Royal Bank of Scotland's Business Start-up project promoted popping into a branch to pick up a copy of the free Business Planning Software CD (produced by gt4). However, changes in branch layouts meant there wasn't always enough display space in some branches for the cd in its original 6 Page Card Wallet.

RBS Marketing asked for gt4's input - our solution was to move the content of the original CD on to an 80mm mini disc which could be attached to the new version of the RBS brochure, rather than require it's own packaging. The 'space' problem was solved, with the additional benefit of a significant cost reduction as the card wallet was no longer required. We now supply thousands of the new mini discs to RBS, as well as NatWest and RBS International.