AMBIENT ADVERTISING

The advent of 'Ambient' began in the late 90's.  It is now established as an acceptable term within the advertising industry.

It is also called Alternative Media and is used in conjunction with traditional media products or can be a stand-alone campaign.

The key to success in this area is to select the most appropriate media execution allied to an effective message or proposition.  Using this method, you can really push a brand under the very noses of consumers and increase recall within carefully targeted audiences.

Successful examples include advertisements on: the back of slips from ATM's; on car park receipts; on table tops in bars and projected on to buildings.

Whilst it is a more recent innovation in the advertising business, at gt4 we have already amassed large knowledge in this area, working for market leading brands.